SEM Marketing ManagerGlobal life sciences leader is searching for a Search Engine Marketing Manager - SEM - to lead search engine marketing efforts on a global scale. The SEM Marketing Manager will: Plan, build, and launch search engine marketing campaigns. Present findings and recommendations using data analysis and historical trends. Provide analysis and report ad copy, landing pages, and network tests. Forecast traffic and sales results based on keywords and budgets. Help plan and manage paid search budget for global product divisions Work with 3rd party SEM agency to update and optimize campaigns. Effectively manage SEM mobil and social platforms based on industry best practicesRequirements: Bachelor's degree in business or marketing preferred. Candidates with a depth of experience in SEM and no bachelor's degree will be considered 3+ of search engine marketing experience, global SEM experience a preferred A track record of accomplishment working with cross functional teams, both as a leader and team member Experience with shopping or product listing ads, remarketing, and other digital marketing experience preferred Hands-on experience using a third-party search bidding tool such as Marin, adCore, Efficient Frontier - Kenshoo preferred Experience with Google required, Google AdWords Certification preferred Experience with Bing - Yahoo, Baidu, Naver, and Yandex preferred Google Editor and bulk sheet experience required SEM social media marketing experience preferred Strong attention to detail and a track record of accomplishment managing multiple competing projects or priorities Excellent communications skills - oral, written and presentation Tech-savvy and ability to learn new concepts and software applications quickly Proficient in Microsoft Word, Excel, and PowerPoint.
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