Job Title:Analytic Manager 5 CLG and CB Marketing Analytics LeaderJob ID Number:5270435-1Location:San Francisco,CAJob Description:Job DescriptionMarketing leads the development of integrated marketing strategies across Wells Fargo's 90 plus business lines and national geography. The group is responsible for brand strategy and advertising, database and experiential marketing including the company's 12 history museums, integrated program and product development, market research and related customer analytics, and diverse segments strategy and business development. “M2”Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.8 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through 8,700 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2015 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.You’ve got the passion. You’ve got the skills. Now you just need the right opportunity. At Wells Fargo, you’ll have the chance to join a team of intelligent and talented people who share the same values. Our diverse lines of business offer a world of opportunity to expand your capabilities and advance your career. We invest in our people and provide a supportive environment in which to learn and grow.Marketing – Provides marketing and thought leadership to enable life-long relationships and drive enhanced and sustainable revenue growth, propelling Wells Fargo to be the most trusted, loved and admired brand. “M2”Insights and Analytics Team:This leader is part of the Insights and Analytics Team which is being created to be the best-inclass Decision-Support organization that can provide insights to inform our business/customer marketing and product strategy as well as our broader Wells Fargo strategic initiatives, and identify new growth and profitability opportunities.This leader will report to the Head of Marketing Analytics and will be responsible for leading the Consumer Lending Group (CLG) and Community Bank (CB) marketing analytic team which is responsible for making sure that the “voice of the customer” is included in internal discussions that define and develop marketing strategy.Job DescriptionThe CLG team includes Home Lending, Consumer Credit Card, Personal Lines and Loans, Direct Auto, Dealer Services, Commercial Auto, Retail Services and Education Financial Services including the professional services teams that partner with these businesses - Human Resources, Finance, Credit Risk, and Compliance & Operational Risk.Community Banking includes the Distribution Strategies and Services Group; Deposit Products Group, which includes Debit and Prepaid Products and Global Remittance Services; the Wells Fargo Virtual Channels group, including digital (online and mobile), contact centers, and other emerging technologies; Business Direct, including Business Payroll Services; Wells Fargo Practice Finance; and Centralized Business Relationship Management.CLG & CB Marketing Analytics Leader :This leader will be responsible for evolving the marketing analysis function for the CLG/CB team to be among the best in the world. S/he will be working with their peers in the other Wells Fargo business lines, marketing partners and business partners to better understand the customer engagement, behavioral drivers, experience drivers and segmentation strategy to inform marketing strategy.This leader and their team’s responsibilities will include: Ad-hoc/deep dive analytics based on behavioral and transaction data Supporting CLG/CB Line of Business marketing teams Initiating and leading key foundational projects such as customer segmentation Longitudinal customer level marketing analytics Map the customer journey from acquisition to attrition Identifying triggers and predictors for attrition and increased engagement Develop optimal digital engagement strategies on wf.com product pages Work with the Sales Planning and Forecasting leader to develop a bottoms-up input-based forecast for key business metrics based on marketing plan New marketing opportunity identification and assessmentThe successful candidate will work closely with leaders within the CLG / CB business and marketing lines. Important success factors will include: Ability to manage effectively within a matrix organization, create a strong collaborative work environment to successfully develop partnerships with many business and functional areas. A highly effective, consultative leader with an undisputed executive presence and personal credibility as a result of demonstrated integrity, business management experience, marketing and business acumen, and effective decision-making and problem- solving skills. Strong collaborative management style, with an execution- and results-oriented focus. Generates credibility, respect and consensus through strategic vision and outstanding verbal, written, and interpersonal communication skills. Has the ability to present and discuss information in a way that persuades, educates and enhances understanding at all levels.Required Qualifications 8+ years of experience in analytics, modeling, or a combination of both6+ years of management experience; or 6+ years of leadership experience in an advanced quantitative analytics function Other Desired Qualifications Demonstrated relevant experience with customer analytics, specifically with “Big Data” analytics. Experience working with data to create material information and make recommendations to drive large complex business strategies. Experience managing through leaders or managers preferably leading analytic functions and building high performing and diverse teams to high levels of success. Demonstrated success in effectively and constructively leading change in large, complex, and global organization(s). Knowledge of the financial services industry and understanding of the emerging trends, compliance, regulatory, and economic environment, and the impact on Wells Fargo. Strategic business partner capable of balancing the need for innovation and change with regulatory realities, internal need to manage risk and cultural readiness for change. Advanced degree with a focus on Economics, Finance or other related field strongly preferredDisclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
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