Job Title:Wells Fargo Securities - Markets Division (Marketing Program Manager 3)Job ID Number:5269624-1Location:San Francisco,CAJob Description:Job DescriptionWholesale Marketing leads the development of integrated marketing strategies across Wells Fargo's Wholesale business including more than 50 business lines in the US and Global. The group is responsible for bringing business knowledge and strategic marketing expertise to drive revenue and deepen our customer relationships. “M2”The Wells Fargo Securities (WFS) OC Marketing team is seeking an experienced marketing professional to drive the development of strategic marketing initiatives and manage a variety of marketing programs supporting the Markets Division of Wells Fargo Securities.The role requires consultation with business and sales leaders and managers, front-line sales teams and representatives, and other WFS capital markets subject matter experts, to help build the Wells Fargo Securities brand, reach current and prospective customers, and create awareness of the investment products and services WFS offers to institutional investors, alternative asset managers, commercial and corporate customers.This position will help to create, enhance and maintain a cohesive marketing and messaging strategy for these businesses, and ensure marketing programs and materials adhere to all branding, legal and compliance standards and regulatory requirements.A Successful Applicant Will Demonstrate the Following: Proven ability to build strong relationships with business line subject matter experts at all levels (including working with business leaders, WFS product experts, as well as legal and compliance) to support business objectives Lead development of product marketing strategies, including positioning and launch of new or expanded capital markets services and product enhancements, that reflect an understanding of the customers’ needs and objectives Effectively partner with Marketing Centers of Excellence (COEs) to track, measure, and ensure the effective execution of tactical objectives Collaborate with Business Managers, other Wholesale Marketing Managers, and Marketing COEs, to identify target audiences and help to develop comprehensive, integrated campaign strategies for targeted customer segments that maximize marketing ROIOther locations within the Wells Fargo footprint may be considered.Required Qualifications 7+ years of marketing experience Other Desired Qualifications Securities industry experience Conceptual understanding of the capital markets, and capital markets products and services Wholesale or Business to Business marketing experience Strong interpersonal skills – able to establish relationships, build rapport, and communicate effectively - able to convey essential business information to diverse internal and external audiences Previous experience working with securities, brokerage, trading, trust & custody, asset management, or other investment industry professionals Consultation, leadership and influencing skills with a focus on driving change and achieving buy-in from business partners Proven ability to assess, balance, and prioritize competing demands Some limited travel may be requiredStreet Address NC-Charlotte: 550 S Tryon St - Charlotte, NCMN-Minneapolis: 600 S 4th St - Minneapolis, MNCA-SF-South Of Market Area: 45 Fremont Street - San Francisco, CADisclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
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